Market, user and ergonomic research, industrial design, brand language, graphics
Awarded 2007 Most Innovative by NRF Loss Prevention
Setting the Standard in Retail Security:
My involvement with Alpha Security Products was instrumental in redefining the landscape of retail security globally. Alpha's products are ubiquitous, quietly ensuring the protection of billions of dollars' worth of merchandise in retail stores worldwide.
Innovative Solutions for Retail Security:
Designing and developing a line of B2B products that attach to other companies' packaging to deter theft presented a unique challenge. The goal was clear: Create solutions that are not only smaller and more customer-focused but also a visually, physically, and audibly deterrent to theft while being highly intuitive for use and application in high-turnover retail environments. This endeavor resulted in a reimagined Alpha product line and brand image, minimizing disruption to the customer's product at retail.
Driving Growth through Innovation:
The introduction of the new product line in 2006 marked a significant milestone, resulting in a 6% increase in market share and generating an additional $18 million in revenue. This success underscores the effectiveness of my approach in meeting the evolving needs of the retail industry while delivering tangible results for Alpha Security Products.
The introduction of Alpha Pods revolutionized the retail landscape by offering real-time, secure consumer interaction with small electronics. Not only did Alpha Pods enhance the retail experience, but they also drove increased sales while effectively reducing theft of commonly stolen electronic items. This innovative solution not only improved the safety and security of merchandise but also elevated the overall customer experience, making Alpha Pods a game-changer in retail environments worldwide.
The introduction of the new Spider Wrap series marked a significant milestone for Alpha, earning recognition as the Most Innovative product by 'NRF Loss Prevention' in 2007. Since then, it has emerged as Alpha's flagship product line, delivering remarkable results in reducing theft by 12% and saving billions of dollars in losses in the US alone.
The innovative features of the new Spider Wraps not only enhance security but also streamline the application process, reducing complexity and saving time for retailers. With buttons designed into the sides, users can now enjoy a quicker, more efficient recoil of the cables, allowing for faster and more compact storage when not in use and delivering significant value to retailers.
Moreover, the new line boasts a much stronger visual deterrent, further enhancing its effectiveness in deterring theft and safeguarding merchandise. The combination of improved functionality and enhanced security has solidified the Spider Wrap series as an indispensable asset for retailers seeking to protect their valuable assets while enhancing operational efficiency.
Old Spider Wrap
New Spider Wrap
The Alpha 3Alarm Cable Lok underwent a significant transformation, becoming smaller, more robust, and intuitive for retailers while boasting a higher anti-theft rate. Through thorough market research and redesign efforts, I expanded the Alpha Keeper line to include several high-end items, successfully introducing them to new retailers. The redesigned Keepers feature larger radius corners, offering a less obstructed view of the product inside and a visually alarming aesthetic, further enhancing their effectiveness.
In 2007, the launch of these new products resulted in an 8% increase in market share and an impressive $22 million in additional revenue for Alpha. This success underscores the impact of my innovative design solutions in driving tangible business growth and market expansion.
Old and New CableLoks
Old and New Keepers
The redesign of the Alpha magnetic key was a comprehensive effort aimed at enhancing its functionality while maintaining alignment with the updated VBL of the new product lines. The key underwent significant improvements to become more compact and powerful, ensuring a seamless integration with the new modern aesthetic.
The wider design of the key offers an ergonomic grip, featuring added in-mold elastomer and detents for the fingers and thumb, thereby enhancing user comfort and control. Additionally, the wider key facilitates easier locating and unlocking of products, further improving the user experience.
To optimize space utilization, the lock was strategically relocated, resulting in an overall reduction in size without compromising functionality. Furthermore, the new key boasts a built-in wire recoil mechanism, eliminating the need for the older visible wire tether and contributing to a cleaner and more streamlined design.
This redesign initiative demonstrates my commitment to continuous improvement and innovation, ensuring that the products not only meet but exceed the expectations of customers while aligning seamlessly with the brand identity.
My redesign of the Alpha Secure Hooks yielded a revolutionary system that offers enhanced security, simplified installation, and improved ergonomics and operation. The introduction of a new key, ergonomically designed to fit comfortably in a pocket, incorporates a retractable earth magnet for added convenience.
Millions of these redesigned hooks are utilized by leading retailers such as CVS, Walmart, Best Buy, and more, underscoring their widespread adoption and effectiveness in addressing security needs. This innovative solution not only ensures greater security for valuable merchandise but also streamlines installation and operational processes, ultimately enhancing the overall efficiency and effectiveness of retail procedures.
Old Hook and Key
New Hook and Key
New hook and key
"Kevin is an incredibly talented and efficient design manager, possessing a keen understanding of both market dynamics and end-user preferences. His unique blend of analytical problem-solving, innovative design flair, and effective communication skills renders him an exceptionally successful manager in the concept design and development realm.
Kevin's prowess extends beyond mere conceptualization; he possesses a deep understanding of mechanical design and product/brand management, culminating in the creation of a VBL for the Alpha product line that remains in use to this day. During his tenure at Alpha, Kevin's exceptional talents facilitated the development of numerous innovative and disruptive design solutions, resulting in substantial revenue and market share growth."
Director of Sales, Alpha Security Products