FUSION Process
We'll help you find the light at the end of the tunnel
Driven by Grit and Efficiency:
At Fusion, we take a gritty approach to our work, understanding the importance of every moment in the fast-paced world of product development. We're acutely aware of the pressures faced by our clients in meeting customer demands and time-to-market needs. That's why we waste no time in providing swift solutions for evaluation and further definition of project parameters. Our research efforts are laser-focused on uncovering a range of opportunities, and we consistently deliver on this promise. We are professionals, expert at timing and precision...perfection demands it.
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Purity and Disruption in Innovation:
Fusion operates with a purist and disruptive mindset, always striving to achieve three key goals: providing the best consumer value and experience, offering the highest level of service to our clients, and delivering profitable results on time and within budget. We excel in providing winning solutions to existing problems while also uncovering new ideas for challenges that may not have been foreseen. Every project, regardless of size, is approached with the same level of dedication and commitment to success. We thrive on selling concepts, generating products, winning awards, and above all, working smart while having fun. Join us on this journey to success.
Revolutionizing Commercial and Rental Markets with Paragon's "Cooler":
When Paragon sought to make a splash at their next tradeshow in the commercial and rental markets, Fusion stepped in to deliver a disruptive product within a tight timeframe. Through collaborative brainstorming sessions, we swiftly identified key design and functionality enhancements aimed at setting the product apart. Asking "why not" led us to innovative solutions, including incorporating wheels for easy maneuverability and transportation, utilizing tinted polycarbonate for enhanced durability and aesthetics, and adopting a more playful and inviting design approach.
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A Triumph in Innovation:
The result of our collective efforts was "The Cooler," a product that defied convention and captured attention. Its innovative features and striking design garnered widespread acclaim, culminating in the prestigious recognition of Best Product of the Year by the American Rental Association in 2005. This accolade not only validated our approach but also underscored the impact of disruptive thinking in driving success in competitive markets.
